Kembel likens brand-online communities to gardens—you don’t just launch them, you grow them. That, he says, is what Right Now was able to do on behalf of client Environmental Data Resources (see “A Community in Crisis,” Real ROI). “The fundamentals of [a brand-online community],” Kembel says, “[are] to be able to be shaped and architect-ed for support, loyalty, marketplace, insight, and innovation.”
I like this quote because I agree with Kembel. I think it's important, especially for a new company like mine, to really care for and nurture your new company. My company will not become a giant redwood towering over all the world overnight. It takes time, patience, and many many days nurturing you brand so that it can grow a solid foundation upon which to grow.
To work on my foundation I will use online media(namely Twitter + Facebook) to help plant my brands name into the hearts and minds of my readers and followers. Since we are a company who's main export is Vokda, we will provide information on when our newest drinks hit the market, and what is coming soon. We will provide fun stories sent in by our followers about how they best enjoyed their nights out with Public House.
Part of nuturing and building a brand is protecting it. We plan on providing different ways to keep our customers safe so that they can enjoy our product while making sure they get home safe at the same time. We will use websites like Twitter to remind all those drinking to do so responsibly and safely. We will also provide a service on our websites home page to all those who plan on drinking tonight to please enter your phone number, zip code, and the time you plan on coming home and we will text your mobile phone will numbers for cab companies in you area so ensure that you always come home safe.