Week 8 - EOC

Qonverse Select Vodkas

Qonverse Vodka is fun. We are about the experience. We take boring old flavors of vodka and judo chop them into new and intoxicating flavors like Lemon Spark. It's our fabulous new mixture of lemon juice and cayenne pepper that starts out slow, letting that familiar flavor of lemonade tickle your taste buds for a few nostalgic seconds that remind you of your childhood days. But before you know whats happening it follows up with a blast of tangy pepper gold that reminds you why life is always better as an adult. 

Qonverse wants to be at the center of every night, every party, every wedding and every wake. Something has to get the mood going again.


Qonverse Vodka - Join the party

Week 6 - EOC

This EOC requires us to come up with fantastically bad products. My hypothetical new product that follows along those guidelines is a set of feet warmers for driving. Hear me out, these feet warmers will be strapped to the floor, ideal for those long drives when the cruise control is on and having your shoes on is just too uncomfortable. The feet warmers will be attached to the floor with Velcro so if there is a need to quickly get your foot up to the brake pedal you can bust out with minimal effort.

Week 5 - EOC

The 1971 Chevelle SS.

This car is bursting with testosterone, grease, and beer. I'm not saying women won't like it because all women want guys in muscle cars, I'm just saying it won't like women. It wasn't made for women. This man-made beast of a machine was built for one purpose, burning rubber. Check out the racing tires, look at the hood(and picture what's underneath), and just imagine yourself churning down the road as other cars remain flecks in your rear view. Picture yourself rolling down the road in this horsepower strapped piece of retro-badassery and then ask yourself, do I really want that Toyota anymore? Is it really that important that I get that hybrid for the environment, I'm just one man what can I possibly do to help save the o-zone? The answer is nothing, decide to place the o-zone into the hands of much lesser men than yourself and sit down on the cigarette burnt leather seats, grab your 8-track collection(you know you still have one), and prepare to propel your life into the well-used future.

Week 4 - EOC

Marketing & Advertising, what's the big difference?

Marketing:
The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. 

Advertising:
A single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering.

Sounds kind of similar right? Well let me say it like this. Marketing is the big picture, advertising is one small piece of the big marketing scheme. Marketing encompasses advertising and everything else like public relations and market research. Advertising is one piece to the puzzle(albeit a big piece) that makes a successful campaign.